Are they male? Female? What is their job? What do they like to do? What are their goals? Passions? Struggles? How are you going to help them? If you haven't already, do a little soul-searching to identify who your dream client is. But you also want to make sure that your branding attracts who your business is meant to be for: your dream client. Of course, you want your branding to reflect you, your business, and personality to a tee. How to pick the best images for your mood board Think of your dream client Having a set mood board that you can share with your new team is a great way to visually communicate your brand's identity, values, and aesthetics all in one! It will help everyone involved understand and align with your vision, and make sure you're all working towards the same goal. Once your small business grows, you'll likely be hiring and outsourcing a thing or two. ![]() By referring back to your mood board, you'll be able to keep your brand and website consistent and coherent, a crucial element in every successful brand that builds trust and recognition with your audience. Having a concrete, cohesive mood board will also help keep you focused, facilitating any design decisions you might have to make and ensuring your designs are all heading in the right direction. By creating a cohesive mood board, you'll also be able to easily identify on-brand colors, motifs, and fonts for a super cohesive brand, social media presence, and website design. Not only are mood boards super fun to create ( hola at all the pinterest girlies □♀️), they serve as an amazing source of inspiration to help you come up with plenty of other related design ideas. Mood boards come in handy for several reasons: Providing inspiration It's the very first thing most designers create to set the tone (or mood, if you will) for the brand or website project they're working on, and it's actually a super easy process to replicate for your own small business branding DIY! intended to evoke or project a particular style or concept." Exactly, thanks Google!Ī mood board is the perfect starting point when beginning to think of what your small business' whole look and vibe should be □ We imported this series of stills into StudioBinder’s mood board creator software, with the template.What is a mood board and why is it important?Īccording to Google, a mood board is "an arrangement of images, materials, pieces of text, etc. My mood board will contain black and white images from some of my favorite movies. Common Mood Board Dimensions Mood board movie exampleįor this example, let’s say I’m shooting a black and white movie, and I want to communicate my desired filmic look to my director of photography. This contrast will create a conflicting tone that could support your aim. ![]() For example, you could put a dark-red image on top of the board and a light-blue image on the bottom of the board. So make sure images, color, and structure, either compliment or juxtapose one another. Mood boards work best when they simply and succinctly get feeling across. There is certainly value in collaging – but we typically connote collaging with busy-ness rather than aesthetic design. Or brown and gray to ground your work in a realist tone.įor more on color theory, check out our articles on triadic color schemes, color temperature, monochrome, analogous color, and complementary color.Ī good film mood board layout balances its visual elements without overwhelming the viewer. Consider using bright, fluorescent colors like pink and teal to communicate a breezy feeling. Color plays a huge role in most mood boards.
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